The new group, the result of the integration of RAINBOW Comunicaciones and EXTEL CRM, has a workforce of 3,700 professionals and its consolidated business volume exceeds 80 million euros.
The sum of the capacities of both companies allows ABAI Group to have operating platforms in Madrid, Barcelona, ​​A Coruña, Malaga, Zaragoza, León and Manizales (Colombia).
ABAI Group, a company made up of teams from RAINBOW Comunicaciones and EXTEL CRM, with more than twenty years of experience, begins its journey in the market as a business group in order to strengthen its position in the outsourcing, management and High-tech omnichannel and Back Office, Text & Speech Analytics, Voice & Chat bot, RPA and Big Data services.

It is a field of activity that has grown exponentially in recent years and provides extraordinary results in improving the processes of outsourcing interactions and consulting customer experience.

The sum of capacities and synergies of both companies has led to the consolidation of ABAI Group, which has work centers in Madrid, Barcelona, ​​A Coruña, Malaga, Zaragoza, León and Manizales, as well as a group of 3,700 professionals with a solid and extensive experience in different areas of specialization and a business volume of more than 80 million euros.

The company has designed an ambitious business plan based both on organic growth and on the acquisition of companies specialized in technology, particularly related to Big Data, Analytics and Robotization, which complement and strengthen its current portfolio of services. The materialization of this plan would mean for ABAI Group to double its turnover in 2025.

The vision of the team that makes up ABAI Group is to become a strategic partner of its clients, offering innovative and differential technological solutions together with the experience of the best team of people.

ABAI Group has among its clients large companies in the Telecommunications, Banking-Insurance, Energy, Services and Public Administration sectors.

“The business process outsourcing sector has undergone a profound transformation in the last decade, both in terms of its technological and business aspects. It is a strategic factor for companies to have partners that help them penetrate the market with high forecasting and analysis capabilities and significant returns in terms of conversion and customer loyalty. The merger of two companies with solid trajectories in the market, such as RAINBOW Comunicaciones and EXTEL CRM, to become ABAI Group, results in an important national player with the ambition to continue growing a very competitive market and with very important growth prospects ”, declares José Ignacio Salan General Director of ABAI Group.